Most Powerful Guide On eCommerce SEO

eCommerce sites are becoming more popular than ever. There are plenty of ways to get traffic to your eCommerce website. But the owners of each eCommerce website want to receive organic traffic on their website. So they need to have the SEO of their website. Here in this blog, we are going to show you the best practices to do eCommerce SEO.

1. Keyword Research

Keyword research plays an essential role in the eCommerce SEO campaign. If you want to run an effective eCommerce SEO campaign, be sure to kick things up with keyword research. It's impossible to customize a product with keywords as well as category pages. Here we're going to show you the best way to find uncapped keywords for e-commerce.

Amazon Suggest

Amazon's suggestion is a gold mine to find uncapped keywords. In this tool, you need to enter the product category in the search bar. Then this tool will show you all the long-tailed keywords associated with this particular.

Keyword Tool Dominator

This is the best keyword suggestion tool that scraps Amazon's search suggestions. You'll need to enter keywords in the search bar, and it will show you a lot of keyword suggestions. The best part of this tool is that it shows more keyword ideas than Amazon's suggestion. You can save the keyword list later to use it.

Amazon Categories

Use your keywords in your category pages. Most eCommerce sites use their target keywords in their category pages. Rotates the shop by Department button at the top of the homepage to find the main category of Amazon. You can also view the department's subcategories to see categories that are specific to your website.

SEMRush

Semrush is one of the best keyword research tools. It's a free tool, but it can uncover uncapped keywords that no other free tool can find. This keyword shows how your competitor is already ranked.

For this, you need to enter the URL into Semrush and then go to the organic search report, it will show all the organic keywords of your competitor.

Wikipedia

Wikipedia is the world's largest encyclopedia. You can find almost every detail through Wikipedia at any time. It also helps you find eCommerce keywords. You'll need to enter the keyword in the search box then you'll find all keywords related to that particular keyword.

Google Keyword Planner

Google Keyword Planner is a free keyword research tool. But it's not as good as other means in generating unique keyword ideas. If you enter a keyword in Google keyword planner, it will show you the super close variation of that word. You need to put your time and effort to take full advantage of the Google search console.

2. Site Architecture

Site architecture is the system of pages of your website. It's important from the standpoint of SEO. This is 2x important for eCommerce sites. This is because eCommerce sites usually have more pages than any other blog website or business website. You should make your website architecture clean and straightforward for users as well as search engines. Keep this golden rule in your mind. Your product page should not be far more than 3 clicks from your homepage.

3. ON-PAGE SEO

Title Tag

Add your primary keyword to your title tag. Add modifiers with it to make your title tag more appealing. This will help you rank well in long-tailed searches. You can use these modifiers within your title tag.

• Cheap
• Deals
• Review
• Best
• Online
• Free shipping

eCommerce website titles may not be as simple as other websites. In addition to the modifier, it must also be clicked on the magnet word. Magnet words are words that draw customers to click on the title. Some important magnet words are low price, x% off, flat discounts, free shipping, etc.

Also Read:

Social Bookmarking Sites List 

Description Tag

The description tag also plays an essential role in eCommerce on page SEO. It is beneficial in maximizing Ctr. The best part of the description tag is that you get more space to add modifiers to this tag, as well as long phrases.

Website Content

You should write 1000 + words to your product and category pages. You can also use your keywords from 3x to 8x within a description of 1000 words. It has already been proven that smaller content ranks well in search results than long. Long content is quite useful for both search engines and customers. Therefore Long material provides every detail of the products to the buyer. So that buyers can be sure of the outcome they are going to buy.

Keep in mind that it is not possible to write 1000 + words for each product description. The reason is that some products covered by 1000 + words may not hold more detail TP. The simplest solution to this problem is to write 1000 + words only for highly competitive categories as well as products. Here are the key things to keep in mind when writing 1000 + Word content.

Optimal use of keywords

The optimal use of this type of keyword refers to your keywords using 3x to 8x time in your content. It's helpful to search engines and users to understand your content. Do not place the goods as you type the details of your product or categories.

Use Of LSI keywords

LSI keyword helps write 1000 + word descriptions with keyword stuffing. LSI keywords are basically keywords that are closely related to your primary keyword. Like your primary keyword shoes in which you can put LSI keywords like it's male shoes, female shoes, Nike shoes, best shoes, shoe lid and so on. You can use the Google Keyword Planner, LSI graph to search for LSI keywords.

Use short URLs

Always use small URLs but don't forget to use the keyword rich URL. Make sure your category page and your product page are containing a shorter URL.

Internal Linking

Your website is one of the critical aspects of internal linking SEO to rank in search results. It's also essential in eCommerce SEO. If your site is doing blog posts with high page authorization, then this is the deal. You then need to insert the internal URL of your most crucial page within the blog post to rank it in the search results. You can use Ahrefs to find highly linked pages on your website.

Use Of Schema

The schema is a powerful weapon to rank well on search results. The eCommerce site can use a review snippet to display its products on the search engine. You need to apply the review snippet to add a few simple codes to your website merely. In fact, it is quite helpful for search engines to know the value of your page.

4.Technical SEO

Technical SEO is essential for eCommerce sites. This is because eCommerce sites are thousands of pages. Therefore it is quite overwhelming for someone to manage these pages. Here are steps for eCommerce technical SEO.

Site Auditing

You should audit your eCommerce website regularly to determine the following issues.

Too Many pages

Commerce sites usually contain thousands of product pages. But sometimes not all pages are essential for eCommerce sites. Due to some product page sites have become outdated. Therefore, these pages do not hold a load for the site. These pages should be removed from the website or replaced anew. You can also apply the old page as a new redirect.

Duplicate Content

It is the most common problem with the eCommerce site. Having too many pages always leads to having duplicate content on the pages. By the way, the product page can be same but may have contained some variation as the duplicate page. The simplest solution for this problem is to apply canonical tags in each and every page of your site. Therefore there can’t be any duplicate content remain in your site.

Thin Content

Thin content refers to the content which only holds two to three lines. This type of content usually skips the search engine guidelines. Besides, it is also not useful for users due to lack of information. The simplest solution to this problem is that thin content should be replaced with depth content.

Site Speed

The speed of the site is essential for every website. So your eCommerce site should be loaded quickly on every device. There are several ways to improve the speed of your website loading. You can appoint a developer who will remove unwanted resources from your site to reduce your loading speed.

5. Link Building For eCommerce Sites

Backlinks play an essential role to rank a webpage in Google search results. Besides, the same event applies to eCommerce sites as well. Backlink plays a critical role in e-commerce SEO. Here are the top ways to create high-quality backlinks for eCommerce sites.

Broken Link Building

The best way to get high-quality backlinks to your website is the broken link building. You will need to locate the broken link of the High Authority website and make outreach to them to replace their 404 outbound links with their content. You can also make outreach to them to change their links which are pointing to old resources.

Skyscrapers Technique

This technique needs lots of research and hard work. In this technique, you need to publish outstanding content that is better than previously published content or out of the box.

Conclusion

This guide is beneficial for new, as well as existing eCommerce sites. All of the above steps are important for eCommerce. So you should not miss any of the steps mentioned above. Apply these steps and see the results. If you still find it difficult to rank your eCommerce, you can take the help of the digital marketing company. We are the best digital marketing company in India as well as eCommerce development company. Have any questions? Fill out the contact form for further discussion.
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