Benefits of Social Media Marketing to the Business To some entrepreneurs, social media marketing is the “next big things,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep , complicated learning curve. Because it appeared quickly, social media has developed a reputation by some for being a passing marketing Interest, and therefore, an unprofitable one. Increased Brand Recognition. Every o pportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. Improved brand loyalty . According to a report published by Texas Tech University, brands who engage on soci...