Benefits of Social Media Marketing to the Business

Benefits of Social Media Marketing to the Business

To some entrepreneurs, social media marketing is the “next big things,” a

temporary yet powerful fad that must be taken advantage of while it’s still in

the spotlight. To others, it’s a buzzword with no practical advantages and a

steep, complicated learning curve.

Because it appeared quickly, social media has developed a reputation by some

for being a passing marketing Interest, and therefore, an unprofitable one.

Increased Brand Recognition.

Every opportunity you have to syndicate your content and increase your

visibility is valuable. Your social media networks are just new channels for your

brand’s voice and content. This is important because it simultaneously makes

you easier and more accessible for new customers, and makes you more

familiar and recognizable for existing customers.

Improved brand loyalty.

According to a report published by Texas Tech University, brands who engage

on social media channels enjoy higher loyalty from their customers. The report
concludes “Companies should take advantage of the tools social media give
them when it comes to connecting with their audience. A strategic and open
social media plan could prove influential in morphing consumers into being
brand loyal.”  

More opportunities to convert.

Every post you make on a social media platform is an opportunity for customers

to convert. When you build a following, you’ll simultaneously have access to

new customers, recent customers, and old customers, and you’ll be able to

interact with all of them. Every blog post, images, video, or comment you share

is a chance for someone to react, and every reaction could lead to a site visit,

and eventually a conversion, Not every interaction with your brand results in a

conversion. but every positive interaction increases the likelihood of an eventual

conversion.

Higher conversion rates.

Social media marketing results in higher conversion rates in a few distinct ways.

Perhaps the most significant is its humanization element; the fact that brands

become more humanized by interacting in social media channels. Social media

is a place where the brand can act like people do, and this is important because

of people like doing business with other people; not with companies.

Higher Brand Authority.

Interacting with your customers regularly is a show of good faith for other

customers. When people go to compliments or brag about a product or services,

they turn to social media. And when they post your brand name, new audience

members will want to follow you for updates. The more people that are talking

about you for updates. The more people that are talking about you on social

media, the more valuable and authoritative your brand will seem to new users.

Not to mention, if you can interact with major influencers on Twitter or other

social networks, your visible authority, and reach will skyrocket.

Increased Inbound Traffic.

Without social media, your inbound traffic is limited to people already familiar

with your brand and individuals searching for keywords you currently rank for.

Every social media profile you add is another path leading back to our site, and

every piece of content you syndicate on those profiles is another opportunity for

a new visitor. The more quality content you syndicate on social media, the more

inbound traffic you’ll generate, and more traffic means more leads and

conversions.

Decreased Marketing costs.

According to Hubspot, 84% of marketers found as little as six hours of effort

per week was enough to generate increased traffic. Six hours is not a significant

investment for a channel as large as social media. If you can lend just one hour

a day to developing your content and syndication strategy, you could start

seeing the results of your efforts. Even paid advertising through Facebook and

Twitter is relatively cheap. Start small and you’ll never have to worry about going

over budget-once you get a better feel for what to expect, you can increase your

budget and increase your conversions correspondingly.

Better Search Engine Rankings.

SEO is the best way to capture relevant traffic from the search engines, but the

requirements for success are always changing. It’s no longer enough to
regularly update your blog, ensure optimized title tags and meta descriptions,
]and distribute links pointing back to your site. Google and other search engines
may be calculating their rankings using social media presence as a significant
factor, because of the fact that strong brands almost always use social media.
As such, being active on social media could act as a “brand signal’’ to search
engines that your brand is legitimate, credible, and trustworthy. That means if
you want to rank for a given set of keywords, having a strong social media
presence could be almost mandatory.

Improved Customer Insights.

Social media also gives you an opportunity to gain valuable information about
what your customers are interested in and how they behave, via social listening.

Your competition Is Already Involved.

Your competitors are already involved in social media, which means your

potential social media traffic and conversions are being poached. Don’t let your

competitors reap all the benefits while you stand idly by. If somehow, your

competition is not involved on social media, there’s even more of a reason to

get started-the field is open.

The Sooner You Start, the Sooner You Reap the Benefits.

Social media is all about relationship building, and it tends to grow exponentially

as your followers tell their friends, and their friends tell their friends, and so on.

The sooner you start, the sooner you’ll be able to start growing that audience.

Potential Losses Are Insignificant.

Realistically, you don’t have anything to lose by getting involved in social media.

The amount of time and money it takes to create your profile and start posting is

usually minimal, compared to other marketing channels. Just six hours a week

or a few hundred dollars is all it takes to establish your presence. 

Conclusion

The longer you wait, the more you have to lose. Social media marketing, when
done right, can lead to more customers, more traffic, and more conversions, and
it’s here to stay. If you’re interested in getting started but aren’t sure where to
begin-head over to my Resource Library or leave a comment below!