Types of SEO

SEO implies search engine optimization. This is the word that refers to certain techniques that we use to rank our website at the top of search engine results. The SEO is basically divided into two categories, i.e. white hat so and black hat SEO. In other words, there are three major types of SEO practices.

SEO is very important because SEO aims to improve online presence, traffic and better website ranking. It is free and is the most effective way to get traffic from major search engines. Basically, the SEO is divided into two parts, namely the white Cap SEO and the Black Hat SEO. Let us take a look at these techniques:-

Types of SEO Practices

1. White Hat SEO

2. Black Hat SEO

Black Hat SEO, on the other hand, is not the most powerful but reliable SEO practice in the world. Conversely, the practice is to ascertain the weaknesses of the major search engines to get high rankings on the SERPs.

Black Hat SEO is against the guidelines of all major search engines. So it is considered an illegal SEO technique. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text and hidden links.

These technologies ruin the overall experience of users with the website. Because most of the time this technique redirects users to websites that are not eligible for users.

These exercises ruin the user experience as I mentioned above. Therefore, the traffic generated through these practices is not final. On the other hand, the rankings of websites are also not static with the use of these technologies. On the contrary, the ranking derived from Black hat SEO techniques only lasts for a few days or weeks.

Gray Hat SEO

Final but at least, between white hats and black hat SEO is also a place where grey hat SEO is present. Grey Hat SEO is also known as the No-mess land. In other words, it is the combination of both white hats as well as black hat SEO practices.

The advantage of Grey hat SEO is, it helps the market to get quick results on search engines and it is a little longer than black hat SEO practices. That's why it's still popular in some marketers, who offer instant results in SEO.

Types of SEO Techniques

SEO techniques have basically been divided into two parts on-page SEO and off-page SEO. SEO is an additional type of technology which is also technical SEO. But it is part of developers and designers. The digital marketer needs to help the developer and designers to improve the website's technical SEO. Let's talk about the two key techniques of SEO, i.e. on-page SEO and off-page SEO.

1. On-page SEO

As the name mentions on page SEO, this is the technology that is based on the activities on the website page. There is full control of the marketer on the on-page activities of website pages. In this, marketers adopt the contents of the webpage to rank higher in the SERPs.

Page SEO basically includes keyword research, internal linking, meta tags, meta descriptions, URL optimization, alt tag optimization and the most important quality content.

1. KEYWORD RESEARCH

This is the most important step in on-page SEO. SEO provides executive research clauses, contests and business objectives based on relevance.

There are many kinds of keywords in the world. Basically, keywords are divided into two parts, the first is a short tail keyword consisting of 1 to 3 words. And the other is the long tail with more than 5 words. A long-tailed keyword is always less competitive with decent amounts of search volume.

2. INFUSING KEYWORDS IN ORDER OF PRIORITY

Keyword infusing is a keyword to put keywords inside the content based on priority. In fact, we start with two key keywords i.e. primary and secondary. We should keep keywords at least 5-10 times of the 1000 word long content.

On the other hand, we should put the secondary keyword at least once in the content. Remember that your primary keyword should appear in the first 140 words of the content.

3. META TAGS, META DESCRIPTION, ALT ATTRIBUTES

Meta tags and meta descriptions play an important role in SEO. Both are considered to be the most important aspect of on-page SEO. Without them, it is difficult to optimize the page of the Web page. Meta tags are originally used for secondary keywords.

It helps Google read and understand content and context on a Web page. On the other hand, Alt tags are also important in all-page SEO. It helps search engines understand the image used on a Web page.
A meta description is also useful for the user's approach. The meta description is with the title of the website in the SERPs.

4. INTERNAL LINKING

Internal links play an important role in the on-page customization of a website. The Interlinks help create more user affiliations on the website. You can simply put the internal link of your service page in your most popular blog post.

5 HEADING TAGS

The heading tags don't only make your website more user-friendly, but it also helps Google understand the content of your website.

The heading tags also help your webpage appear on the SERPs for specific keywords. You should keep your primary and secondary keywords in the headings.

6 URL STRUCTURE

The URL structure plays an important role in the website's on-page optimization. You should adjust the URL according to the primary keyword. It helps to rank the webpage well on the SERPs.

Because whenever a user puts a query on the search engine, the URL containing the search term is always more likely to rank well on major search engine results.

Off-page SEO

Off-page SEO is the most important type of SEO technology. This technology refers to activities that are carried out on other websites to rank a particular site. Off-page activities are not fully controlled by the digital marketer.

Off-page SEO techniques include post sharing, commenting on posts, social media postings, guest postings, FAQs, etc. Backlinks play an important role in page SEO techniques.

In fact, off-page SEO technology aims to get high Authority backlinks for the website. There are usually two types of backlinks that follow-up backlinks and no-follow backlinks.

1. SHARING

Sharing care, share blogs on social media and other apps will help you to make your content viral on social media and other web App.
It also helps you reach your post in a large number around the world. If they find your post relevant enough for them, they'll share your content on their profiles and other groups and apps.

2. GUEST POSTING

Guest posting is the oldest but most effective method of SEO techniques. This helps the digital marketer to create high authority backlinks for websites. Guest postings among most digital marketing experts are still the most popular.

3. BROKEN LINK BUILDING

Broken Link Building is the most effective link building technique. This helps the digital marketer to create high authority backlinks for free. There are lakhs of high authority websites whose links are broken. These sites usually contain hundreds of broken links.

4. DEVELOP A PERSONAL TOUCH WITH THE TARGET AUDIENCE

Conclusion

This is the most advanced page SEO technique. It helps you to develop a personal touch with your audience. When you reply to users ' questions and make comments. Always have a chance to connect with your audience. As a reputed SEO company in India, we follow the white hat techniques in our client's projects.

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